| Website Usability |
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How often have you visited a website to find information or purchase a product and ended up frustrated and moved on to another site. Web site usability (i.e. the ability to quickly and clearly allow a vistor to navigate through your site) is often overlooked in website design yet it is one of the leading causes of potential customers abandoning a website because they could not easily find what they were looking for.
Recently I was looking for a swimming pool supply store in my area. I found one through a Google search and clicked through to the website. The store had their address and phone number buried on a Contact Us page that was hard to find. In addition, nowhere on the site did they have their store hours listed. Straightaway as a potential new customer I was frustrated because I could not find a simple piece of information. I went to the next store in my Google search results and ended up using their services. I will design your site to be easy and intuitive to use so that a site vistor will always know where she is and can quickly and easily navigate around your website. I also pay special attention to the conversion funnels (whether it is a Contact Us or online purchase) to ensure they are as intuitive and straightforward as possible. |
Joshua 1:9